Today we welcome Jeff Cooper of Cooper Nutrition Coaching to the Seismic Business Spotlight. Jeff has a Bachelor's degree in Exercise Science, owns CrossFit Flora in Flora, MS, and has been a nutrition coach for 7 years. He’s going to share a little bit about the decisions he has made during his own nutrition journey and how his experience has led to helping others on theirs.

Jeff, tell us about Cooper Nutrition Coaching and the services you provide.

I use Seismic to implement the Working Against Gravity methodology to program macros for people based on their activity level, sleep, workout routine, and other factors.

What motivated you to pursue a career in nutrition coaching?

After I finished my collegiate football career I needed my knee surgically repaired. The day of my surgery I stood on the scale for the first time in a while and was shocked to see I weighed 321 lbs. I knew something had to change.  

After a few years of working on my own and doing things the wrong way, I worked with a nutritionist who provided me with meal plans. My success with this nutrition strategy fueled my desire to get certified as a nutrition coach and help others on their wellness journey. Still, I noticed something was missing. I provided meal plans, but my clients were not learning anything and they were miserable.

At this time, WAG ran a special discount for their nutrition certification and I jumped on it! 

What unique voice do you bring to this field? Whether it be qualifications or philosophy?

Using the combined knowledge behind my Crossfit certifications and the WAG specialty courses, I can now talk clients through how they should approach food: small steps vs big changes.  When the small changes stop working, I work 1 on 1 to fully teach them how to make better choices and still fit in those foods they just have to have. 

I am working in one of the most obese states in the country (Mississippi), and come from a family that has never made good food choices. I have learned how to eat and teach myself and now I try to make a small difference by helping my neighbors live longer and fuller lives.

 How long have you used the Seismic Business Platform?

Since February of 2021.

How has Seismic increased the value of the services Cooper Nutrition Coaching provides?

Seismic keeps everything in one place.  Before I would have to keep track of check ins, manually send out every email, manually send out payment requests, etc.

Of all the many features available at Seismic, what are your favorites?

The sync ability of MacrosFirst and MFP apps so that I can see EVERYTHING clients are eating by the click of a button.  This makes it so much easier to teach them how to better hit the macros I have set for them.

Could you relate an experience or feedback where using the Seismic Business Platform has elevated your business?

Having everything in one place fully elevates my business. It allows me to get much more work done in a shorter amount of time.  Also, having the option for people to click on a link to sign up OR click on a link to get gift cards for friends/loved ones is perfect for me to grow.

What words of wisdom about growing a successful business do you have to offer for our readers?

Be up front with clients when you sign them up on how this process works.  It is a marathon, not a sprint.  So having a 3 month minimum at sign up is imperative.  

The first month is literally all learning on their end and teaching on our end. Be sure they understand the macros, how to make choices at restaurants, and perfecting hitting macro goals. Be prepared for multiple conversations via text, email, or facetime to help them understand the process. 

And, by the way, Facetiming makes your service more personal and has been one of the best tools I started using to make my clients know they’re special.

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